Milano Auto Classica
- thereserotschne
- 3 days ago
- 4 min read
BLOG POST BY THERESE ROTSCHNE
The Milano AutoClassica, which took place this year from November 21st to 23rd, 2025 and attracted around 80,000 visitors , clearly focused on “ Passione, Bellezza, Adrenalina ”.
The focus was on classic sports cars, youngtimers – above all a strong presence of Italian brands, including models from the past and several spectacular classics.
In addition, there was a wide range of clubs, dealer stands, automobilia and parts markets, as well as the new Next Generation Hub , which brought together young collectors.
The whole was complemented by diverse special areas, including even a small nautical “Vintage Boat Show” , which once again underlined the enormous diversity of the fair.
PERSONAL IMPRESSIONS
The show as a whole is compact – no endless halls with masses of vehicles – but it is precisely this manageable format that gives it its special charm: pleasant, high-quality, and perfect for visitors who value quality over sheer quantity. A show for everyone from the average person to the upper middle class, brimming with genuine treasures. It was so busy that finding a parking space was nearly impossible – many even parked on traffic islands, displaying typical Italian improvisation. Among all the classics, this year an elegant Lancia Aurelia, a Ferrari 750 Monza, a Morgan Threewheeler, and a breathtaking Ferrari F40 particularly stood out – highlights that magnetically attracted numerous visitors. Everywhere there was a lively atmosphere, with conversations, expert discussions, and enthusiasm. Add to that the fantastic automobilia, which made many a collector's heart beat faster and lent the event that typical, stylish Milanese flair.
For a ticket price of around 23 euros, you really get a lot here.
Diversity, emotions and pure automotive enjoyment
Bustling activity
The entire fair was bustling with activity: The halls were filled with enthusiasm, expert discussions, laughter, and amazement – a constant flow of people coming and going that defines the special atmosphere of Milano Auto Classica. All generations mingled among clubs, automobilia stands, manufacturers, and restorers, from seasoned collectors to young visitors taking their first steps into the world of classic cars.
And of course, sales were made – sometimes quietly and discreetly, sometimes accompanied by beaming faces. Towards the end of the show, numerous vehicles already sported a telling "Sold" sign, a testament to the high level of enthusiasm and demand.
Ferrari Classiche
Particularly well represented: Ferrari Classiche with unique classic cars – including models that can also be seen in our museum, such as the legendary Ferrari 512 BBi. The hospitality? In a genuine F1 paddock container – yes, you heard right: a pit stop atmosphere for networking in style.
And of course: Both Ferrari museums were there.
Automobilia, Hall & Clubs – Diversity with Drive
The Automobilia Hall was a dream for collectors: clubs, live interviews, panels, discussions – the scene was buzzing.
It truly exuded pride – with passion, not ostentatious displays. And then there was the Italian setting: Automobilia in Italy is simply unparalleled – a true paradise for all those who have classic cars in their blood. We, too, found quite a few pieces there that have already found their place in the Manro Classic museum – decorations with a story, so to speak.
PHOTOGRAPHY & VISITOR TIPS
Parking spaces are traditionally a scarce commodity in Milan – and even more so during AutoClassica. The crowds are so large that many visitors have gotten creative and simply parked on sidewalks, traffic islands, or any halfway usable space.
So: don't be shy, a little bit of Italian improvisation is simply part of it.
If you want to take good photos, remember: very early or very late .
Around six o'clock in the evening , the halls noticeably empty out, and suddenly you have space, light and peace – perfect for photographing classics without crowds of people.
SUMMARY
Overall, the conclusion is decidedly optimistic: People across all generations are interested in classic cars – and how! At times, the halls were so full that one hardly knew whether to first marvel, take photos, or simply let oneself drift along.
Of course, not everyone buys a classic car right away, but the interest is there, vibrant, and spans generations. It is precisely this mix that makes the Milano Auto Classica so special and demonstrates that the passion for historic vehicles continues unabated.
MILANO & its automotive highlights
Yes – and if you're already in Milan, you should definitely visit the automotive hotspots:
For example, Garage Italia , founded by Lapo Elkann (grandson of Gianni Agnelli), is located in a legendary gas station and boasts the highest level of design flair. Espresso at the bar? Absolutely. Dinner in the restaurant? With pleasure. A visit is highly recommended.
And then there's Larusmiani – a boutique that combines automotive passion with high-quality accessories. A dream for car enthusiasts and the style-conscious. The cars on display are changed once a month: classic cars, hypercars.
As a grand finale, the city itself offered another automotive treat: Impressive classic cars glittered amidst Milan's stylish streets – almost like a small, spontaneous after-show of the motor show. And right in the middle of it all, an unexpected eye-catcher: the Fiat Topolino in cheerful turquoise . Small, cheeky, and somehow the charming city car of the future. Practical for every alleyway, kind to every parking space, and a real little ray of sunshine against the Milanese backdrop.
Have you ever visited the MILANO AUTO CLASSICA?
YES
NO
BLOG POST & PICTURES
Therese Rotschne
November 25, 2025
Camera: Leica D-Lux 7 & iPhone 15 Pro
Comments